The Boeing 737 flight was en route from Istanbul, according to the article. Numerous media outlets reported that there were casualties, but there was no additional information at the time this was posted.
A journalist with villamedia.nl posted the first picture of the crash to TwitPic before any major news outlets reported the news. It has received more than 30,000 views in the last 35 minutes.

Seconds before posting the photo, he wrote:
@lrs (The Netherlands): Mobiel fotootje toont op het oog geen grote ramp. (Mobile picture shows a view no major disaster.)
One man appeared to be in the air when he received word of the crash. His tweet was one of the very first with the news.

He then added:
@patrick (Amsterdam) Cabincrew of my flight say they don't have information. If only they had Twitter #Schiphol
Some in the Netherlands were in shock when they heard the news.


Social media expert @chrisbrogan, well known to the Twitterverse with more than 45,000 followers, was ironically just moments away from flying to Amsterdam. He said his flight had been significantly delayed, and later he made this observation.
