Per the Nica Times, Martinelli ran a campaign of 'change' as a political outsider, promising to combat crime and help Panama thrive despite uncertain economic times. He is sometimes called “el loco” (the crazy), and Herrera has suggested that he as president would be a crazy choice for Panama. Martinelli played off of that in his campaign, with “We crazies are the majority!” campaign posters.
Twitterers in Panama poked fun at the slogan when they heard he had won the election with more than 60 percent of the vote, according to early estimates:
AndyMahfood (Panama) LOS LOCOS SOMOS MAS!... MARTINELLI PRESIDENTE 09! (WE CRAZIES ARE THE MAJORITY... MARTINELLI PRESIDENT 09!) Shirley_Garcia (Panama City, Panama) Ricardo Martinelli....Panama's New President!! Definitivamente los locos somos mas!! (Definitely we crazies are the majority!!) carolinee82 (Panama) Martinelli Presidenteeee!!! :) woooaa, LOS LOCOS SOMOS MAS! :D (woooaa, WE CRAZIES ARE THE MAJORITY!) AlexSoRandom (Panama City, Panama) martinelli president! panama will now be officially ruled by a crazy person, but at least he's not tacky wizard387 (Panama City, Panama) Balbina hablando heno,, nisiquiera acepto el triunfo de Martinelli. (Balbina talking hay, did not even accept the triumph of Martinelli.)