The move caused quite a stir in the Twitterverse, as iTunes shot up to a Top 10 trending topic. Most feedback came from the United States, but there was also world reaction:
meandre (Paris, France) ahhh, iTunes is variable pricing now. it's only time til the analysis comes out on $1.29/song's impact on sales. tariq_fazal (Dubai, UAE) iTunes Store now infected with variable pricing, Amazon still $0.99 http://bit.ly/FT345 Liamfloyd (Canada) OK, I've found 5 more songs with different prices on iTunes... but they're still more expensive! I've even looked at old people music! Jaste (Melbourne, Australia) $2.19 for a song on Aussie iTunes? No thanks! BrodyTEnyeart (Ferndale, Wash.) $1.29 for an iTunes download!?! it's ridiculous! smart guys, you want people to not download illegal music, so what do you do? up the prices Sara6590 (Gainesville, Fla.) upset with itunes for jacking up prices! :(! at least some people left the prices the same! Grondeau (Undisclosed) new itunes prices, super lame! that's 30 cents I could buy bubble gum with!
However, not all were opposed to the change.
TheMotleyFool (Alexandria, Va.) Then again, who cares if iTunes raises prices? More musicians are going digital on their own. Tough luck, record labels: http://is.gd/p7PQ beingthere (Connecticut) The iTunes price increase (or decrease, in some cases) went into effect today. The question is: does this change anything? coryroush (Ohio) I'm not upset about #iTunes bumping their prices up to $1.29. 30 cents? Still keeps me from shelling out 20 bucks on 2 good songs out of 15.