A huge outreach effort is underway on Twitter, and it has been spreading quickly under #bushfires.
@ShayneT (Melbourne): RT @DrCris: Via (@774melbourne) Donations of money and blood for #bushfires needed at this stage. (Via local banks and red cross).
@TunaCrust (Glen Waverley): Australians rock. Check out http://tinyurl.com/aussiesrock Victorians asking/offering (mostly offering) for help re bushfire #bushfire
@sagart relayed personal accounts.
@sagart (Melbourne): A friend in hurstbridge who's husband is fighting St Andrew's fires says to prepare for #bushfires toll to sky rocket; days of fighting
@sagart (Melbourne): Another friend is now crying (with some relief) because rain has come to St Andrews where they live #bushfires
Some twitterers posted pictures, like @ben and @coliwilso.
@ben (Melbourne): I took a photo of the sky over #Melbourne after the #bushfire. Looks apocalyptic: http://is.gd/iNYm
@coliwilso has been posting a series of pictures from Kinglake, Victoria to his TwitPic account.
One twitterer lamented the death of longtime Australian journalist Brian Naylor.
@lukeii (Melbourne): #bushfires Brian's death makes it more personal, a man I grew up seeing on TV has had their life cut short But never forget all we have lost