The fire is named for a nearby trail and is the third major fire in Santa Barbara in nine months, according to the article. Gov. Arnold Schwarzenegger is expected to visit the affected area soon, and more than 1,300 fire personnel are fighting the blaze, the Times reports.
Like in past fires, many are using Twitter to distribute information.
sunkiss (Isla Vista, Calif.) RT direct relief's distributing respirator masks for the public at Loreto Plaza (State and Las Positas) from noon to 3pm. #jesusita mekahlo (Los Angeles, Calif.) EMER ONLY CALL emergency operations ctr. # 805.681.5197 PLEASE call ONLY if u are a LOCAL resident. #sbfire #jesusita CJamz • (Santa Barbara County, Calif.) Emergency vehicles will be entering the area. Obey all directions given by law enforcement
and fire personnel. #jesusita autaba (D.C./California) here for #jesusita sb fire updates, stay safe friends and family http://www.keyt.com/news/local/44422057.html
Many Twitterers are also sharing personal stories.
aarchitect (Santa Monica, Calif.) My old place in Santa Barbara is now within the mandatory evacuation area. I hope they protect the Mission #jesusita #fire http://tr.im/kKuh Lesley3fold (Sacramento, Calif.) Thinking about my cousin who is fighting the #Jesusita fire today. So happy/grateful he can help protect many of my friends homes. webster69 (Maine) I loved Santa Barbara when we went there, I hope the #jesusita fire is not too damaging. Good luck everyone elizgeli (Los Angeles, Calif.) just talked 2 my dad; relatives voluntarily evacuated last nite, there's a chance they might lose their house. #jesusita fire is very close mike_elgan (California) Wow. On the West Side of Santa Barbara, it just became dark like an eclipse due to smoke. #jesusita
Some are posting TwitPics:
"#Jesusita Fire in Santa Barbara. View of the front of the house with some crazy smoke action in the background." (Posted by @realsirius23, Santa Barbara, Calif.)
"View of Jesusita fire from my balcony. This is from San Antonio Creek Road west of the 154." (Posted by @chris_m_borden, Santa Barbara, Calif.)