The fire is named for a nearby trail and is the third major fire in Santa Barbara in nine months, according to the article. Gov. Arnold Schwarzenegger is expected to visit the affected area soon, and more than 1,300 fire personnel are fighting the blaze, the Times reports.
Like in past fires, many are using Twitter to distribute information.
Many Twitterers are also sharing personal stories.
Some are posting TwitPics:
"#Jesusita Fire in Santa Barbara. View of the front of the house with some crazy smoke action in the background." (Posted by @realsirius23, Santa Barbara, Calif.)
"View of Jesusita fire from my balcony. This is from San Antonio Creek Road west of the 154." (Posted by @chris_m_borden, Santa Barbara, Calif.)