The event is being coined a "spectrial" on Twitter, a spectacle trial, and it is receiving international attention. The hashtag #spectrical shot up to No. 5 worldwide today.
@jonteedvardson (Stockholm, Sweden): The Pirate Bay Trial: live on Twitter ! spectrial http://hub.tm/?WHTVK
@dafeld (Stockholm, Sweden): Lyssnar på Studio Ett om The Pirate Bay. (Listens to Studio One on The Pirate Bay.)
@trystanyoung (Belgravia, U.K.): - pirate bay defendants plead innocent - defence: 'file sharing can be used legally and illegally'
One Stockholm man tweeted about the company's logo, which includes a pirate ship.
@ziadfostock (Stockholm, Sweden): thinks Pirate Bay could gain more public support if they changed their logo to something more positive and appealing.
Media outlets across Scandinavia are all over the story, both on and off Twitter.
@eirikso (Oslo, Norway): Off for the TV-studio. More talk about #spectrial. Will be aired at norwegian NRK2 at 1750 today.
The story also garnered worldwide attention on the home page of BBC.